ANCHE IN ITALIA

Il make up per pelli in difficoltà

di Luciana Bussini
Sbarca a metà ottobre a Milano YoungBlood Mineral Cosmetics. Linea nata in California e che piace ai vip.
I prodotti della linea Young Blood.

I prodotti della linea Young Blood Mineral Cosmetics.

Jennifer Lopez, Robert Redford, Ilary Swank, Sheryl Crow, le Spice Girls, Johnny Depp, Whoopi Goldberg, Tara Buck (protagonista di True Blood, famosa serie televisiva statunitense), sono solo alcune celebrities d’oltreoceano che usano YoungBlood Mineral Cosmetics, cosmetici minerali per il make up realizzati con pigmenti naturali provenienti dalla madre terra.
ARRIVO IN ITALIA
Il brand, noto da oltre quindici anni negli USA (è stato lanciato a Los Angeles nel 1996), sbarcherà in esclusiva all’Excelsior di Milano, a metà ottobre, per poi espandersi in tutta Italia. Guru e creatrice del marchio è Pauline Youngblood, estetista paramedico che, di fronte a pazienti con la pelle rovinata da trattamenti laser, acne, couperose o interventi di chirurgia plastica, aveva notato che le soluzioni di make up offerte dal mercato non erano adatte a soddisfare quelle esigenze così specifiche. Per risolvere i loro problemi di pelle in difficoltà e per aiutarli a camuffare gli inestetismi, Pauline ha lanciato YoungBlood, una linea completa di cosmetici per il make up totalmente minerali, senza parabeni, petrolio, oli minerali, talco, coloranti e profumi artificiali e quindi adatti a ogni età e a ogni tipo di pelle, anche alle più problematiche e sensibili. Per la sua specificità e l’ottima performance, la linea è utilizzata nelle cliniche e nei centri termali che curano la pelle di tutto il mondo.
PER PELLE, OCCHI E LABBRA
Youngblood si compone di una vasta gamma di prodotti per il trucco di pelle, occhi e labbra. Il prodotto icona è il fondotinta in polvere (Natural Mineral Foundation, 47 euro), che si applica con il pennello Kabuki e regala un incarnato setoso.

© RIPRODUZIONE RISERVATA
Publicato in: Viso Argomenti: Data: 05-10-2012 10:42 AM


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